Step 01
Study a Real Brand
Understand the brand, audience and business goals.
Study how the brand currently uses social media.
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Practical Track Roadmap
Social Media Handling
Step into the role of a social media handler and learn how a brand's online presence is managed in practice. You will audit a real or realistic brand, build content pillars and calendars, create content, explore management tools and use performance insights to improve the brand's social presence.
10
Practical steps
8
Outcomes
Goal
Develop practical experience managing a brand's social media presence.
Your roadmap
From foundation to practical output.
Follow each stage in sequence. Every step builds on the previous one and moves you closer to practical, demonstrable work.
01
01
02
Step 02
Social Media Audit
Review the brand's existing social presence.
Identify gaps, strengths and opportunities.
03
Step 03
Platform Research
Determine which platforms are relevant.
Study competitors and their social strategies.
04
Step 04
Create Content Pillars
Define the main topics the brand should communicate.
Develop practical content themes.
05
Step 05
Build a Content Calendar
Plan posts, dates, formats and campaigns.
Create a consistent posting schedule.
06
Step 06
Create Content
Write captions and content ideas.
Create sample posts, stories and short-form content.
07
Step 07
Explore Management Tools
Explore tools for design, scheduling, publishing and analytics.
Practice using relevant tools.
08
Step 08
Manage a Simulated Brand Account
Schedule content.
Practice responding to comments and messages.
Maintain the brand's communication style.
09
Step 09
Analytics & Reporting
Review social media performance.
Prepare a simple performance report.
10
Step 10
Mentorship & Social Media Project
Present the complete strategy, calendar and sample content.
Receive mentor feedback and refine the work.
Roadmap complete
Outcomes
What you’ll develop and produce.
By completing this roadmap, you’ll finish with practical work, clearer capability and stronger evidence of what you can do.
Outcome 01
A practical social media audit of a real or realistic brand.
Outcome 02
Defined content pillars and brand-relevant content themes.
Outcome 03
A structured content calendar with formats, dates and posting plan.
Outcome 04
Sample captions, posts, stories and short-form content ideas.
Outcome 05
Hands-on exposure to scheduling, management and analytics tools.
Outcome 06
Practice maintaining brand voice and handling basic audience interactions.
Outcome 07
A simple performance report with observations and improvement ideas.
Outcome 08
A complete social media strategy and portfolio project reviewed by a mentor.
Next cohort
Ready to turn potential into proof?
Join the next YouthAura Labs cohort and start building skills, work and confidence you can take into the market.